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New Canaan, CT Porsche customers can enjoy seeing new models on History Channel series
If you love history and mystery, the History Channel's "Brad Meltzer's Decoded" will have you on the edge of your seat. But while you're there you can picture yourself in the comfortable seat of a new Porsche, which will be featured on the show's current season which began on Dec. 2.
Conspiracy chasers tool around in the 2011 Porsche Cayenne SUV in an exclusive deal with History Channel. Porsche also will do some advertising during the show. For New Canaan, CT Porsche customers this can be a virtual and fun way to try out one of the new models.
This is the first time Porsche Cars North America has ever partnered with a television show and the ‘detectives' on the show will use the Cayenne to investigate their leads into mysteries and conspiracies featured on the show. Wilton used Porsche customers should find the show riveting.
In and additional spot, Porsche will have a miniseries produced by the History Channel made up of 60-second spots known as "Porsche: Decoded". They will run during the series and also on the company's Facebook page and YouTube, and will delve into the history of Porsche as well as its legend, designs and icons.
Can you guess which model might get the starring role in these mini spots? Yes, that would be the 2011 Cayenne. You will get answers to burning questions like "Where did the Porsche crest originate?" and learn about a hybrid car invented over 100 years ago by Dr. Ferdinand Porsche.
Curious fans can even enter a sweepstakes by finding clues in each "Decoded" episode. The grand prize, of course, is a 2011 Porsche Cayenne. New Canaan, CT Porsche owners will enjoy watching the adventures of the investigators, especially as they ride around in the Cayenne.
After watching the video spots, Porsche fans will want to take a real ride at their local dealership and see why the Cayenne and other 2011 Porsche models are getting so much attention.
Porsche had a brief stint with History Channel in the past with a Panamera model being featured in a show about German engineering. The foray with the Cayenne is the first time Porsche has done any collaboration on this scale with a TV series, though.
One Porsche official noted that the History Channel audience leans toward the affluent side - certainly a perk for Porsche. "Demographic and audience wise, we hit their target: upscale males. It is a group our brand does a good job of reaching." It was also pointed out that viewers had increased 30 percent in the last year and this channel was ranked third among 20- to 54-year-olds. Wilton used Porsche buyers seem to fall into that category.
About the Author
Bradley J. Beer is a freelance writer and car buff. His article features information on your New Canaan, CT Porsche dealer for customers of a Wilton used Porsche.

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